Interesting recommendations for your ig feed to improve it from a woman who has a zillion followers. Thinking abt taking her class at the end of the april. Obviously she knows something i don’t know.

From Dina Brodsky! Her Ig is @ dinabrodsky and she has 772000 plus followers! So she must know what she’s talking about!!

Today, a few thoughts on your bio.

Why your bio is important and how to optimize it

• Instagram is the platform of choice for the art world, and most galleries, collectors and critics will look at your instagram account before they look at your website or CV. Most people’s first impressions are formed instantly, so the first thing to do is to make sure your account is the best possible impression of you as an artist.

• Your name/handle: make sure this is what you want to be known by in the art world. I would suggest sticking to your actual name, or, if that’s already taken, Yourname_artist, yourname_paintings, etc. Since this is your professional account, keep it professional, rather than charming/whimsical/clever. 

Your Profile Photo

• Since most people are looking at instagram on their phone, your profile photo might be too small for them to make out. That being said, make sure its a photo of your art, you, or you and your art.

Your Bio

• This is a place to say a few words about yourself as a person and as an artist. Also, a place to direct people to what’s happening in the link in your bio, which is the most important part of your profile 

Link in bio/website 

Why it’s important:

• This is the only place on Instagram you can place a live link. This should be the place you direct people to the most important thing happening in your career at the moment  – your next exhibition, a write-up in a major publication, or something actionable like a workshop you’re trying to fill or a studio sale.

Why it’s really important:

• Did you know that the Instagram algorithm puts a disproportionate weight on whether people click on your link in bio? This means that if you direct people to the link in your post/reel, and they click on it, that post will get prioritized by the algorithm and become visible to more people. 

• DON’T put lots of links in your bio with tools like Linktree. Less than 1% of your audience will click your link–send them to the ONE place that’s most important to you. 

• Pro tip: if you do want your link in bio to direct people to several places, don’t do it via Linktree, Lnk.bio or other third party apps. Instead make a Links page on your website, like this: https://www.dinabrodsky.com/links
  
  That way you are driving people to your website instead of a third party app.

Dina
Insights For Artists

Dina Brodsky, Boston, MA